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OUR MISSION

Accelerate Business Growth

Our mission is to support leaders to accelerate business growth by leveraging Digital Solutions with a focus on Marketing Technologies.

LEADERSHIP TEAM

Winning together by working in a team

K Pavan

CTO Click here for details

Sridevi L

CEO Click here for details

Shantanu Kumar

Marketing Advisor Click here for details

K Pavan

Chief Technology Officer

Pavan is a senior technology executive responsible for overseeing the technology infrastructure and strategy that powers a client’s marketing efforts, ensuring seamless integration of marketing tools and platforms to drive customer engagement.

Pavan has deep technical expertise in a wide range of marketing technologies including Salesforce, Adobe, Drupal, Crownpeak, WordPress, marketing automation, CDP, analytics platforms, email marketing, social media management, and advertising technology. He has ability to align technology with business goals, developing a comprehensive MarTech roadmap that supports customer acquisition, retention, and lifetime value.

Pavan has strong understanding of data analytics, capable of interpreting customer data to inform marketing decisions and optimize campaign performance.

Pavan has experience in designing and implementing robust MarTech stacks, ensuring seamless data flow between different systems and platforms. He has proven track record of leading complex MarTech projects from planning to execution, including budget management and vendor selection.

Pavan’s typical responsibilities in past include :

  • Technology Selection and Evaluation: Identifying, evaluating, and implementing new MarTech tools and platforms to meet evolving business needs.
  • Data Governance: Establishing data quality standards, ensuring data integrity and compliance with privacy regulations.
  • Infrastructure Management: Overseeing the technical infrastructure supporting MarTech systems, including cloud-based solutions and data storage.
  • System Integration: Leading the integration of different MarTech tools to create a unified customer view and optimize campaign delivery.
  • Innovation and Development: Exploring emerging technologies and trends to identify opportunities to enhance marketing capabilities.
  • Performance Monitoring and Optimization: Tracking key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and identify areas for improvement.
  • Technology Team Leadership: Building and managing a high-performing team of MarTech engineers, developers, and analysts.

Sridevi L

CEO

Sridevi L is a seasoned technology leader with a proven track record in delivering innovative MarTech solutions. As the India Delivery Center Head at TechEdge Solutions, Sridevi is responsible for overseeing the entire delivery lifecycle, from project inception to successful implementation.

With a deep understanding of the MarTech landscape and a passion for driving digital transformation, Sridevi leads a talented team of engineers, data scientists, and digital marketing experts.

Key Responsibilities:
  • Strategic Leadership: Develop and execute the strategic vision for the India Delivery Center, aligning with the company’s overall goals.
  • Team Management: Build, mentor, and inspire high-performing teams, fostering a collaborative and innovative work environment.
  • Client Relationship Management: Build strong relationships with clients, understanding their business objectives and delivering exceptional customer service.
  • Delivery Excellence: Oversee the entire delivery lifecycle, ensuring projects are delivered on time, within budget, and to the highest quality standards.
  • Technology Innovation: Stay abreast of the latest MarTech trends and technologies, driving innovation and adopting best practices.
  • Operational Efficiency: Implement efficient processes and tools to optimize delivery and improve productivity.

By leveraging Sridevi’s expertise and leadership, TechEdge Solutions India Delivery Center is poised to continue delivering world-class MarTech solutions and driving digital transformation for clients globally.

Shantanu Kumar

Marketing Advisor

Shantanu is a seasoned marketing advisor with a passion for leveraging cutting-edge MarTech solutions to drive business growth. With a deep understanding of digital marketing strategies and a keen eye for data-driven insights, he helps clients optimize their marketing efforts and achieve measurable results.

As a trusted advisor at TechEdge Solutions, Shantanu specializes in Salesforce Marketing Cloud implementations. He possesses a proven track record of guiding B2B and B2C implementations of Salesforce Marketing Cloud.

  • Martech Expertise: Deep knowledge of leading martech platforms and tools (e.g., HubSpot, Marketo, Salesforce, Adobe Marketing Cloud)
  • Digital Marketing Strategy: Proven ability to develop and execute comprehensive digital marketing strategies
  • Data Analysis: Proficiency in data analysis and interpretation to uncover actionable insights
  • Customer Journey Mapping: Expertise in mapping customer journeys to optimize engagement and conversions
  • Campaign Management: Successful track record of managing and optimizing multi-channel marketing campaigns
  • CRM Implementation: Experience in implementing and managing CRM systems to improve customer relationships